WEBSITE CONTENT
Make a splash
Understanding how words, images and design work together helps deliver your message quickly and efficiently to the right clients.
Our expertise in SEO, branding and UX ensures the keywords search engines are trawling for keep your website at the top of those all-important rankings.
Case Study: Ski Magic Chalets
Ski Magic is a chalet company with properties in the French Three Valleys resorts of Meribel, La Tania and Courchevel Le Praz.
The need
After taking over the existing business in 2016, the owners were seeking to modernise the brand, with the website providing a shopfront for customers to browse the services and properties on offer.
Ongoing SEO content support
Our ongoing marketing and content support for Ski Magic covers all the marketing bases:
Email newsletters, database management
Social media management and posts
Photography, graphics and video content
Website content updates
Blog articles
This activity is directed towards search engine optimisation for a set of defined keywords.
A team of specialists
Content is created in liaison with other specialist suppliers:
SEO dev ops from Solve agency
PPC paid ad campaigns from Launch Online
Chalet photography from Richard Roberts Media
Initial support
The updated website was developed in conjunction with Solve web design. Creative Communication supplied website copy for resort information, properties and service descriptions.
The development was carried out in close consultation with Ski Magic, always keeping the text in line with the company vision and values.
Get a new perspective
Find out how Creative Communication’s content support could boost your website’s SEO performance.
Case Study: French Cycling Holidays
Founded in 2002, French Cycling Holidays specialises in guided cycling tours around France’s most beautiful regions.
The need
With an impressively loyal client base, the aim was to improve website content in order to attract new clientele and boost momentum.
With little time to dedicate to adding new blogs or create social media posts out of riding season (summer), Creative Communication was tasked with reviewing and updating the site and providing marketing support.
Ongoing SEO content support
Our ongoing marketing and content support for French Cycling Holidays covers:
Email newsletters
Social media posts
Picture management, graphics and visuals
Website content updates
Regular blog articles
This activity is directed towards search engine optimisation for a set of keywords.
Initial support
The focus from Creative Communication was across three main areas:
Reviewing the site’s UX, improving customer journey and ensuring opportunities for calls to action and internal links were consistently adopted.
Improving existing content to follow best practise for SEO: updating meta data, semantic markup and resolving low word counts.
Creating new content to improve customer engagement: answering potential clients’ queries and highlighting the many rewards of exploring France on two wheels.
